CURRICULUM VITAE
Murray's Cheese
Director, Ecommerce & Digital Transformation
2021-Present
Leading digital transformation and revenue growth for Murray's digital products.
Highlights: team building, digital operations management, digital transformation and optimization, digital technology advocate/management, digital acquisition strategies, demand forecasting.
D'Addario & Company
Director, Marketing Strategy & Operations
2017-2020
Led the development of go-to-market campaign strategies, operations, and analytics for D’Addario. Grew and led a team across social, email, programmatic, loyalty marketing, and sponsored media and marketing analytics.
Highlights: team building, operations management, digital transformation and optimization, marketing technology advocate/management, digital acquisition strategies, cross-departmental strategic planning.
Association of National Advertisers
Director, Digital Strategy
2014-2017
Led the strategic development of digital marketing campaigns and special projects for a premier U.S. marketing membership organization, with the goal of driving brand engagement, revenue, and business transformation practices. Was originally hired as a Senior Manager, Digital Strategy.
Highlights: digital strategy, marketing technology, UX/UI initiatives, digital transformation and optimization.
Duff & Phelps
Interactive Marketing Manager
2012-2013
Led the digital strategy and digital content development for a global financial services firm and project managed all digital projects. Was the marketing lead on the company’s numerous website migration and transformation projects.
Highlights: content and editorial strategy, digital optimization, lead generation, strategic planning for social.
Deloitte LLC
Marketing Associate, Mergers & Acquisitions
2010-2012
Managed the content strategy, planning and implementation of key marketing initiatives.
Highlights: content strategy, budgeting, cross-departmental collaboration.
EmblemHealth/HIP Health Plan of NY
Communications Specialist
2005-2010
Highlights: Communications and project management for a healthcare organization.
