CURRICULUM VITAE

D'Addario & Company
Director, Marketing Strategy & Operations                    
2017-2020                                                                    

Led the development of go-to-market campaign strategies, operations, and analytics for D’Addario. Grew and led a team across social, email, programmatic, loyalty marketing, and sponsored media and marketing analytics.

Highlights: team building, operations management, digital transformation and optimization, marketing technology advocate/management, digital acquisition strategies, cross-departmental strategic planning.

Association of National Advertisers
Director, Digital Strategy
2014-2017                                                                

Led the strategic development of digital marketing campaigns and special projects for a premier U.S. marketing membership organization, with the goal of driving brand engagement, revenue, and business transformation practices. Was originally hired as a Senior Manager, Digital Strategy.

Highlights: digital strategy, marketing technology, UX/UI initiatives, digital transformation and optimization.

Duff & Phelps
Interactive Marketing Manager
2012-2013                                                                  

Led the digital strategy and digital content development for a global financial services firm and project managed all digital projects. Was the marketing lead on the company’s numerous website migration and transformation projects.

Highlights: content and editorial strategy, digital optimization, lead generation, strategic planning for social.

Deloitte LLC
Marketing Associate, Mergers & Acquisitions           
2010-2012                                                                   

Managed the content strategy, planning and implementation of key marketing initiatives.

Highlights: content strategy, budgeting, cross-departmental collaboration.

EmblemHealth/HIP Health Plan of NY
Communications Specialist
2005-2010                                                                   

Highlights: Communications and project management for a healthcare organization.