Helping to build the operations processes and infrastructure for Hue, specifically:
Platforms & Tools
Process & Planning
Onboarding & Management
Eastern Queens Alliance
Developed and delivered a comprehensive social media strategy, with recommendations for evergreen fundraising strategies using social.
Provided social media guidelines, editorial planning guides, and best practices.
I've worked progressively through communications and marketing roles, with my focus on digital-first projects before digital became the standard in delivering on marketing and communications strategies.
Throughout my career, I've had the opportunity to work with some amazing organizations, helping them with their strategic questions across communications, digital, social, operations and learning & development.
CPC Learning Network
Developed a re-branding strategy, including a new name for the organization.
Provided a strategic communications plan, a website redesign and content strategy.
The Associated Press
Developed and deployed an employee and internal communications strategy.
Provided guidelines for maintenance and growth post-consultancy.
UN Foundation | FP2020
360 digital strategy.
Research, development and support on initial deployment.
Development and outreach strategy, with a focus on social media.
I founded and ran an amateur baking challenge in NYC for three years.
I was the pro-bono communications director for the Jackson Heights Food and Film Festival.
D'Addario & Company
2017 - 2020
As the digital strategy and planning lead at D'Addario, I overhauled and re-positioned the company's digital marketing efforts. This involved a complete digital audit of ad channels and of their marketing technology use.
I also provided a comprehensive KPI breakdown per marketing channel, developed a funnel strategy for content, and a cross-channel media strategy for sales. Results included 115% cross-channel engagement growth in 2018 and sustained growth of 58% through 2019. Additionally, I brought their marketing analytics program online, and was a key member of the digital transformation team, where I led the analytics integration on the website and provided their SEO and optimization guidelines.
Association of National Advertisers
2014 - 2017
At the ANA, I led the development of the company's digital strategy — this included a complete overhaul of the website, implementing analytics best practices and goal reporting, and transitioning offline publications to a digital-only experience.
I increased the SEO value of the organization through an organic and paid media strategy. I also created the in-use social media guidelines and revised the organic social strategy while growing brand visibility on LinkedIn.
Duff & Phelps
2012 - 2013
At Duff & Phelps, a financial advisory firm, I spearheaded platform migration for social media, content marketing, and email marketing, creating guidelines and implementing digital best practices.
I launched Twitter and blog accounts and developed a LinkedIn content marketing campaign, resulting in YOY follower increase of 60% and overall engagement by 100%, along with two client wins and five new business leads. I also supported the organization through auditing their web analytics and provided SEO best practices.
2010 - 2012
I managed the cross-service/industry relationship across sectors, collaborated on M&A initiatives, including events, and developed the content strategy for whitepapers, podcasts, and webcasts.
Recently, I had the opportunity to bring my experience to the stage at both AdWeek, where I was a panelist discussing insights into social media with other industry leaders. I also presented at the Digital Transformation conference, in Boston on the role of communications and marketing organization in digital transformation projects.
Reach out to me if you'd like to work with me for your next event/conference/webinar.