UNFPA
Developing a communications strategy, including key messaging, to increase awareness of the UNFPA Supplies Partnership to ensure comprehensive and coordinated communications across global, regional and local levels. Identifying opportunities to build and maintain clear and compelling visibility of the impact of the UNFPA Supplies Partnership, whether through partnerships, campaigns, events or other initiatives, project managing each in line with and support of UNFPA’s corporate brand.
EAstern queens Alliance
Developed the first ever social media and digital engagement strategy for this Queens-based local environmental, community and social justice non-profit. The strategy was geared towards raising their visibility within their community, drive engagement with community partners and civic leaders and build the foundation for a micro-donation fundraising platform. Specifically through leveraging content through their social media platform to drive:
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Greater awareness about the organization and its mission and values.
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Increased engagement with the Southeastern Queens Community
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A stronger connection with supporters, including honorees and civic partners
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Increase in fundraising communications and outreach
Results include:
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150% increase via organic growth in followers
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125% increase in engagement with content across Twitter, Facebook and Instagram
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New partnerships in programming with other local organizations as a direct result of building a digital presence for the organization.
HUE
Hue is a non-profit organization dedicated to amplifying the voices of people of color in marketing, to increase their visibility, and to pave a path to help us all rise. Currently, I'm partnering with the organization in a pro-bono advisory capacity, working with the founder on how to build a solid operational infrastructure for the organization. This includes managing both the operations process, embracing design, planning, control, performance improvement, and operations strategy.
Deliverables to date:
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Operational processes and guidelines set-up and implementation
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Member and Partner community growth strategies and management
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Analytics planning and implementation
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Continuous performance improvement
COLUMBIA UNIVERSITY
Co-developed the Digital Media & Analytics course in the Master of Strategic Communications program. Working with the course development team as the analytics and digital strategy subject matter expert, we developed a course that covered major themes in digital communication, from content strategy to mobile and programmatic marketing. The goal was to teach students to learn how to read and interpret data analytics within the context of integrated media campaigns. The course focused on giving students the framework to help their organizations achieve business goals and learn how to reach target audiences with evidence-based communication strategies. The course emphasizes critical thinking and problem solving, helping students develop the habits of mind necessary to succeed in the era of digital communication.
Course launched in Jan 2018.
United nations foundation - fp2020
Family Planning 2020 (FP2020) is a global partnership that works with governments, civil society, multi-lateral organizations, donors, the private sector, and the research and development community to enable 120 million more women and girls to use contraceptives by 2020. As a result of my consultancy with the organization, I delivered the following:
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A 360-digital strategy that included a full digital platform strategy, with both technology and content recommendations
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Conducted a social media audit and developed a campaign toolkit
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Provided SEO and SEM recommendations and a plan to execute
I also stayed on board post the official consultancy period for a few months to support the digital strategy.
Associated press
With the Associated Press, my short-term consultancy allowed me to develop a content strategy for their internal and external audience, as well as marketing collateral and corporate communications. I also helped to develop and manage a strategic plan for social media, including working with AP Images on key event-driven social media campaigns. I also worked with the corporate communications team to develop and implement a strategic internal communications to guide AP through the structural and strategic changes that result from the content licensing, outsourcing and other corporate strategies now in planning.
CPC Learning Network
The CPC Learning Network is an organization that convenes academics, policymakers, and practitioners to promote innovative research, nurture communities of learning, and build the next generation of researchers and advocates for children and families worldwide. As a result of my consultancy with the organization, I delivered the following:
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New organizational positioning and messaging framework (still in use today)
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Drove the visual rebrand for the organization including naming and logo (still in use today)
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Defined core audience groups
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Developed communications plan and channel recommendations