YOUR STRATEGY SHOULD BE FLUID

Let me be your guide in building growth-driven transformation strategies

The essence of strategy is choosing what not to do.” - Michael Porter

 
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HOW I HELP

MARKETING OPERATIONS

  • Technology Audit

  • Resource Allocation

  • Process Development

  • Analytics 

  • Capital Allocation

  • Vendor Management

  • Cross-functional Collaboration

STRATEGY & PLANNING

  • Research

  • Audience Analysis

  • Competitive Analysis

  • SWOT

  • Value Proposition

  • Plan Development

  • Consensus Building

STRATEGIC COMMUNICATIONS

  • Internal/External

  • Content Strategy

  • Analytics

  • Consensus Building

  • Resourcing

  • Deployment Strategy

MARKETING STRATEGY

  • Audience Analysis

  • Market Research

  • OKR/KPI Development

  • Resourcing & Budget

  • Analytics & Review Process

  • Go-To-Market Planning

I am a data-driven growth strategist with 15 years of experience building strategic visions, collaborating with executive leadership, key stakeholders, project teams, and staff on their key objectives. Focusing on projects involving digital transformation and operations assessments, I have taken teams from confusion to focus across a number of industries. How? Through a proven process of research, analysis, and planning. The bottom line is that even the smallest project deserves a strategy, and I'm the person to help provide that strategy.

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